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Many people assume the Mark Cuban Heroes Basketball Center's focus is sports, but its mission is to help young people find success in a variety of ways. This Saturday (Jan. 28), the Center will host an Open Model and Talent Call for models, actors, singers and dancers ages 16-50. Free and open to the public, registration is from 10:30-11 a.m. with live auditions from 11:30 a.m.-2:30 p.m.

This program began in 2018 and has helped launch the modeling and entertainment careers of numerous North Texans. For example, 22-year-old Osayande Foster, a successful model with Kim Dawson and several other national agencies, is currently shooting a Nike ad. A Kim Dawson model is making thousands of dollars per shoot and another model is working with singer Gwen Stefani.

The call is hosted by Dallas-based Willie Johnson of J3 Productions, a fashion show production and modeling management company whose mission is “to find the diamond in the rough and make him or her shine.”

The chosen individuals will spend six weeks working with Johnson and will receive professional head shots and other support. J3 Production will serve as the mother agency, and Johnson introduces the individuals to other regional and national agencies.

Female models should be 5’7”-6’, and male models should be 5’11”-6’3”. Singers and dancers should bring music on a flash drive. Singers may be asked to sing for 30 seconds, and dancers may be asked to perform a 45-second routine. Actors may be asked to do a cold read.

The Mark Cuban Heroes Basketball Center is located at 1800 Bonnie View Rd., Dallas, TX 75216. For more info, go to or call 214-379-7451.

ABOUT THE MARK CUBAN HEROES BASKETBALL CENTER.The Mark Cuban Heroes Basketball Center is a multi-purpose facility for neighborhood youth and families providing sports and leadership programs. The Center expanded its services to address the critical needs arising during the pandemic related to food insecurity, including the distribution of afterschool snacks, meals and food boxes to neighborhood families.